Review of Product Presentation Explains the Low Sales Figures
A Middle Eastern distributor complained that an international manufacturer's product was priced too high for the market. An ADDI review of the manner in which the distributor's sales force presented the product's benefits revealed that they were actually comparing the manufacturer's product with far inferior brands. By passing on inaccurate feedback, the distributor had hoped to hide low sales figures and keep the exclusivity of the product while negotiating a discount for himself.

Long-Term Financing Keeps Company Profitable Despite Bad Times
Falling oil prices trigger slow economic growth in the Middle East. During one such period, when no manufacturer was willing to give loans for capital goods, ADDI was able to arrange long-term financing on capital equipment that kept sales high for one

Region-Wide Contacts Ensure Sufficient Sales to Justify Product Modifications
Many products need small adjustments to be applicable to the Middle Eastern market. More often than not, Western manufacturers are unwilling to incur the cost of adapting their products in order to satisfy a few dispersed orders. For one manufacturer, ADDI used its contacts to gather a substantial number of orders from across the region, justifying the expense of converting his machinery for use in the Middle East. By adapting keyboard buttons, adding safety devices to handle fluctuation in power supply, and translating operation guides and brochures, our client became uniquely positioned to handle increasing demand for his machinery.

ADDI Presence Saves Travel Expenses and Keeps Eye on Competition
By attending major trade exhibitions throughout the Middle East, ADDI keeps up-to-date on the launching of competitors' products and their corresponding marketing strategy for the region. Passing on this invaluable information to our clients saves not only in travel and marketing expenditures but also in the losses in sales and profits that come from being unprepared.